OUR COMPANY & EAST 33 GROUP
East 33 is dedicated to pioneering the world’s best oyster culture, by empowering the people behind it, caring for the places that support it, and delivering moments to be savoured. East 33 represents quality, a dedication to the authentic and an inspired future, focused on delivering a moment of joy.
East 33 is the largest vertically integrated Sydney Rock Oyster producer, processor and supplier. Our operations span all elements of the Sydney Rock Oyster industry from hatchery, nursery and production farmers to shucking facilities, eCommerce, Shellar Door™ restaurant program, and international trade.
Sydney Rock Oysters are extremely rare, natively thriving in just 41 locations on the east coast of Australia centred on latitude 33 degrees – providing the namesake for East 33 Limited.
East 33 understands and cherishes the deep roots in its local communities, with our ten founding farmer families being multi-generational leaders in the oyster industry since 1884. East 33 is proud to play a key role in showcasing the incredible diversity, exceptional characteristics and extraordinary history of this uniquely-Australian product to the world.
Environmental sustainability is at the forefront of East 33’s business, employing world-class sustainability practices and actively seeking to collaborate with government, industry, and the communities where it farms.
With FY21 revenue of $30.75m and EBITDA of $1.63m, East 33 listed on the Australian Stock Exchange in July 2021 raising capital to undertake a transformational growth program which will propel East 33 for generations to come.
East 33 Core Values
Quality: A marriage of artistry, innovation, and over 130 years of farming expertise
Authenticity: An unfiltered expression of its pristine waters
Inspiration: Custodians of an inspired legacy, with an eye on the promise of the future
Joy: An invitation to savour a moment of inimitable joy
With over 130 staff mostly regionally based East 33 operates on all levels of the Sydney Rock Oyster market.
LARGEST SYDNEY ROCK OYSTER PRODUCER IN THE WORLD
- Produce 30% of hatchery productin
- Largest single hectarage owner
- Year ~ Round Supply Network
LARGEST PROCESSOR & DISTRIBUTOR IN NSW
- Currently handling 15.1 million oysters per annum
- 25% of total industry production, processing and distribution of Sydney Rock Oysters
- The largest processing facility in NSW
- More then 130 weekly active customers
SCALEABLE ONLINE INFRASTRUCTURE
- Cold chain network to deliver oysters next day to 75% of the Australian market
- Gifting, real-time order tracking and reporting
- Full eCommerce platform
BEACHHEAD IN KEY INTERNATIONAL MARKETS
- China: strategic shareholder to facilitate entry
- Japan & Singapore: export approval
The East 33 Group owns a number of oyster farms and associated infrastructure at Wallis Lake. The farms are amongst the oldest in New South Wales, with many having been in the same oyster pioneering families for multiple generations. The East 33 Group integrates some of the oldest producers of SROs, combining 130 years of knowledge with corporate management to drive growth and technological advancement.
The East 33 Group owns a hatchery at Camden Haven, north of its farms at Wallis Lake. The hatchery has the capability to produce Sydney Rock Oysters alleviating the reliance of wild caught oysters.
The East 33 Group owns a nursery at Port Stephens, south of its farms at Wallis Lake. The nursery supplies spat for East 33’s farms. The consolidation of neighbouring waterways provide key points of scale and efficiency gains in both oyster nursery and oyster production.
PACKING & DISTRIBUTION FACILITY
The East 33 Group owns the largest processing and distribution facility, handling 25% of total industry production, and processing and distribution capacity of 15.1M Sydney Rock Oysters per annum. This provides extensive downstream market reach, and upstream access to regional supply, processing systems and procedures. East 33 has also successfully obtained SRO export-approval for its distribution facility, giving it a significant competitive advantage.
HAMILTON’S OYSTER BAR, RESTAURANT AND MARINA
The East 33 Group supplies its oysters directly to Hamilton’s Oyster Bar and Restaurant in Tuncurry, which offers a view across Wallis Lake to some of the company’s oyster farming operations.
DIRECT TO CONSUMER
Direct to Consumer: East 33’s cold chain supply network and eCommerce platform covers metropolitan areas of New South Wales, Victoria and Queensland covering 75% of the Australian market.
THIRD PARTY SUPPLIERS
Outside of East 33’s own oyster farming operations, we also source oysters from farmers and trusted third party suppliers up and down the coast of NSW. Collectively we refer to them all as Our Farmers.
Mr. Garton is an experienced company director, with ASX, NASDAQ and private company experience across a range of sectors including agriculture, alternative energy, finance, financial technology and property. Prior to co-founding East 33, Mr. Garton held senior roles encompassing corporate strategy, M&A; and corporate finance. Mr. Garton’s expertise spans managing start-ups to direct responsibility for major billion-dollar cross-border commercial agreements in Australia, US, China and South East Asia. Mr. Garton has a Bachelor of Science in Economics, a Bachelor of Business Administration in Finance from Texas A&M; University, and a Master’s Degree in Applied Finance from Macquarie University.
Mr. Nagy is a highly experienced company director, having held positions on ASX/NZX-listed company boards for more than 20 years. Mr. Nagy has a 50-year association with the Wallis Lake region. He co-founded East 33 after working closely with some of the region’s oyster farmers to develop growth opportunities for the industry. Mr. Nagy previously founded and led several privately held and listed companies across a range of industries and sectors including financial, digital identity, security, transport and health. Mr. Nagy is a tertiary trained Computer Hardware Technician and Service Engineer.
EXECUTIVE DIRECTOR & CHIEF FINANCIAL OFFICER
Mr. Burnett has over 25 years’ experience in senior financial, CFO and company secretary roles in ASX and NASDAQ-listed companies. He has also held senior roles at several start-up and private companies, and large corporatized utilities. Mr. Burnett’s experience covers a diverse range of sectors including professional audit and advisory, water, energy, renewable energy and technology. Prior to co-founding East 33, Mr. Burnett managed the finance and company secretarial functions (across Australia and various international jurisdictions) of an ASX-listed entity. He held roles in several large corporatized utilities and private companies, and was an audit manager at KPMG.He has held numerous Board positions on both ASX and private companies. Mr. Burnett is a Chartered Accountant with Chartered Accountants Australia and New Zealand.
BOARD OF DIRECTORS
East 33 has an experienced Board with significant commercial acumen:
- Mr. James Garton — Executive Chairman
- Mr. Guy Burnett — Executive Director
- Mr. Mark Nagy – Executive Director
Several Proposed Directors will be appointment to the Board of East 33 effective on Listing:
- Ms. Kara Hurry Walker — Non‑executive Director (independent);
- Ms. Georgina Williams — Non‑executive Director (independent);
- Mr. Philip Corne — Non‑executive Director (non‑independent);
- Mr. Geoffrey Erby — Non‑executive Director (independent);
- Mr. Xingqi Gao — Non‑executive Director (non‑independent).
Sydney Rock Oysters are indigenous, growing naturally, and have thrived for thousands of years on the east coast of Australia. We foster this natural process by committing to sustainable farming practices, safeguarding our pristine aquatic environments with stringent oversight and by engaging with industry-leading bodies that set and regulate quality standards.
Many of the East 33 Group farmers are involved in industry-leading organisations including SoCo Board of Directors, NSW Oyster Farmers Committee, and State Shellfish Advisory Committee. East 33 works closely with those groups and government bodies to ensure the health of the waterways in which we operate.
Harnessing a century of quality, unparalleled scale, four generations of collective farming knowledge, access to the most treasured nurseries in the world, pioneering aquaculture technology, world-leading breeding programs, and a sophisticated corporate management model, East 33 is uniquely positioned to take the highest quality Australian produce to the world.
East 33 & Hamilton Supervisory Pty. Ltd. supports the responsible service of alcohol. If you look under 25 you will be asked to present valid photo identification. We will not serve intoxicated persons.
Under the Liquor Act 2007, it is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years. NSW Liquor License Number LIQP700383860.